This curling iron is engineered with titanium ceramic technology and advanced ionic conditioning to seal in moisture and reduce frizz. With 11 digital heat settings offering high heat up to 205 degrees Celsius, simply select a heat level for your hair type. Designed for quick, easy styling, the curling iron banishes dull, heat-damaged locks and ushers in soft gorgeous hair. Available exclusively at Wal-Mart starting July 2011.