An interesting perspective from blogger I Am Fashion... In my head, eco-friendly bags usually mean low-priced, off-white bags with some kind of save-the-earth type of message printed on it. Obviously, I've got Anya Hindmarch's 'I'm not a rubbish bag' bag -the first famous eco-friendly bag imprinted in my head. Back then, they were sold for 5 pounds each in the UK. (The whole craze for the bag is another story.) But clearly with over-demand, many other designers have tried to come up with smart slogans to put on suppsedly eco-friendly bags. I've managed to ignore that trend up until two weeks ago, I found this (literally) happy-looking bag in my mum's paper shopping bag. Read More...