Aritzia Fall/Winter 2009 Fashion Showcase
Enter upon 300 girls who could be The Hills cast extras. Cue ruffle skirts, hipster jumpsuits, scoop side tanks with lacy black bras peeking, or more so blatantly staring through, sky high gladiator sandals, or tap shoe-esque laced flats. It became clear the fashion show was almost unnecessary with the live fashion parade happening in the room already amongst the 16 to 30 year-olds.
This is the Aritzia Fall/Winter 2009 Fashion Preview. A home-grown retailer originally based out of Vancouver, Aritzia is features exclusive house brands, TNA, Talula and Talula Babaton, and carries a slew of third party labels like Community and Rock & Republic.
The show opened with black pleather fitted pants, a screen print t-shirt knotted at the waist and a fun fur cropped mini vest – all cute pieces in their own right if you’ve got the style and sass to pull them off. A body conscious lace mini dress made an appearance twice in the show, clearly showing the mini still rules.
The show morphed in to a tribute to the 2010 Olympics with the Park Life (house brand) line, almost making me excited for winter, despite the ridiculously late arrival of summer in Ontario. Long john style leggings, plaid button-ups, puffy fur-trimmed parkas and comfy ‘Flashdance’ fierce sweatshirts donned the models, all sporting long, wavy Lauren Conrad hair.
I felt myself in a ninth grade revival with the appearance of desert boots, slouch socks, woollen ear bands (but worn as a hippie-style head band), and canvas/tan leather trimmed backpacks. Maybe items I personally would have to pass on in 2009, but the Aritzia diehards born in 1994, and therefore virgins to the 90s grunge trend found them to be coveted items for their closets.
The main takeaways of Aritzia’s F/W ’09 trends:
* Woolly ‘cabin in the woods’ slouchy sweaters
* Skinny pants – from pleather, to long-john style leggings ruled (with a supporting role by some slouchy dress pants and jogging pants)
* Black, grey, plum, and beige – with a splash of ‘all American girl’ red plaid
* The day look from Aritzia for F/W ‘09 = comfy layers and intended disarray (bed head hair, wide neck sweatshirts)
* Night look = body con dresses from lace to velvet to back baring scoops
The Hills of the north evening ended fittingly with the ‘Aritziates’ surrounding Jessie Cruickshank, The Hills After Show it girl and perfect front row personality for this crowd, for autographs and mobile snaps.
Known for their pop culture participation, including fashion collaborations with big name bands and designers, store designs inspired by the city in which that particular store resides, and hipster musicians and bands frequenting the store sound systems, this event proved the understanding with which Aritzia smartly operates amongst the world of its consumers.
by Megan Matthews
The show morphed in to a tribute to the 2010 Olympics with the Park Life (house brand) line, almost making me excited for winter, despite the ridiculously late arrival of summer in Ontario. Long john style leggings, plaid button-ups, puffy fur-trimmed parkas and comfy ‘Flashdance’ fierce sweatshirts donned the models, all sporting long, wavy Lauren Conrad hair.
I felt myself in a ninth grade revival with the appearance of desert boots, slouch socks, woollen ear bands (but worn as a hippie-style head band), and canvas/tan leather trimmed backpacks. Maybe items I personally would have to pass on in 2009, but the Aritzia diehards born in 1994, and therefore virgins to the 90s grunge trend found them to be coveted items for their closets.
The main takeaways of Aritzia’s F/W ’09 trends:
* Woolly ‘cabin in the woods’ slouchy sweaters
* Skinny pants – from pleather, to long-john style leggings ruled (with a supporting role by some slouchy dress pants and jogging pants)
* Black, grey, plum, and beige – with a splash of ‘all American girl’ red plaid
* The day look from Aritzia for F/W ‘09 = comfy layers and intended disarray (bed head hair, wide neck sweatshirts)
* Night look = body con dresses from lace to velvet to back baring scoops
The Hills of the north evening ended fittingly with the ‘Aritziates’ surrounding Jessie Cruickshank, The Hills After Show it girl and perfect front row personality for this crowd, for autographs and mobile snaps.
Known for their pop culture participation, including fashion collaborations with big name bands and designers, store designs inspired by the city in which that particular store resides, and hipster musicians and bands frequenting the store sound systems, this event proved the understanding with which Aritzia smartly operates amongst the world of its consumers.
by Megan Matthews
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