The marketing folks at Coca-Cola have unveiled their latest offering: a Diet Coke with ... vitamins and minerals.

Yes, you read that right! This new, more nutritious (?) Diet Coke Plus includes 15% of your recommended daily intake of niacin, vitamins B6 and B12, and 10% RDI of zinc and magnesium.

"We wanted to take the convenience of the #1 low-calorie beverage in the world and combine it with essential vitamins and minerals," explains Coke exec Katie Bayne. "But we knew we had to deliver on the great taste people had come to expect from us."

What do you think about this? Is this marketing genius or the most ridiculous thing you've ever heard?

Watch Coke's promo video here