Can Funny do Pretty? Ellen as the New Face of CoverGirl
Ellen is a CoverGirl!
Ellen DeGeneres gears up for her first ad shoot with CoverGirl Cosmetics. Ads for her first campaign with the brand will appear in January 2009.
CoverGirl Cosmetics has officially announced their partnership with Ellen DeGeneres.
Quoting their press release:
"Toronto (ON) — September 16, 2008 — Beauty giant CoverGirl cosmetics confirms today that the Brand is partnering with Ellen DeGeneres as its newest face. This will be the first beauty campaign for the comedienne and Emmy award winning talk show host whose famous face will be the focus of new advertisements in January 2009.
“Ellen is the quintessential CoverGirl. She is smart, confident, natural, and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents. We look forward to our partnership – stay tuned for more news,” said Esi Eggleston Bracey, vice president and general manager, Global Cosmetics, Procter & Gamble Beauty. "
Visit www.covergirl.ca or www.covergirl.com for more information.
For a sneak peak at the live announcement that will air on Ellen’s show this afternoon, visit http://ellen.warnerbros.com/2008/09/ellen_is_the_new_face_of_covergirl.php.
Our take?
We love Ellen and think she is a blast but haven't ever thought of her as a beauty icon. Still kudos to CG for recognizing the different forms of beauty and not expecting us all to fit a certain mold.
What do you think?
Ellen DeGeneres gears up for her first ad shoot with CoverGirl Cosmetics. Ads for her first campaign with the brand will appear in January 2009.CoverGirl Cosmetics has officially announced their partnership with Ellen DeGeneres.
Quoting their press release:
"Toronto (ON) — September 16, 2008 — Beauty giant CoverGirl cosmetics confirms today that the Brand is partnering with Ellen DeGeneres as its newest face. This will be the first beauty campaign for the comedienne and Emmy award winning talk show host whose famous face will be the focus of new advertisements in January 2009.
“Ellen is the quintessential CoverGirl. She is smart, confident, natural, and beautiful from the inside out. Her beauty and down-to-earth personality fit perfectly with what CoverGirl represents. We look forward to our partnership – stay tuned for more news,” said Esi Eggleston Bracey, vice president and general manager, Global Cosmetics, Procter & Gamble Beauty. "
Visit www.covergirl.ca or www.covergirl.com for more information.
For a sneak peak at the live announcement that will air on Ellen’s show this afternoon, visit http://ellen.warnerbros.com/2008/09/ellen_is_the_new_face_of_covergirl.php.
Our take?
We love Ellen and think she is a blast but haven't ever thought of her as a beauty icon. Still kudos to CG for recognizing the different forms of beauty and not expecting us all to fit a certain mold.
What do you think?
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