Karl Lagerfeld has done it again! And by that I mean he put on an amazing fashion show that I wish I could have attended. The Chanel Spring 2014 fashion show took place in none other than a supermarket packed with Chanel inspired food. Yes, it's true! There was a Chanel bread aisle and it was probably fabulous. The presentation featured Fashion Sneakers, some of which were knee high and models holding the most glamorous shopping baskets while pretending to shop. 


“After the art show, I said, ‘What can we do worse, something [more about] today?’ The supermarket is a thing of today’s life. Even the woman who wears expensive clothing goes to the supermarket, but she shouldn't go in stilettos.” Mr Lagerfeld told WWD. 


Lagerfeld outdid himself once again and definitely made shopping for cheese and wine a lot classier. What happened to the whole store of food you ask? Chanel donated all the yummy food to a local food bank. Sewing amazing clothes and giving to charity, you go Coco!


I think this is super exciting to see in fashion. Karl Lagerfeld always treats his show as a theatrical performance - like they should be. It's interesting to see that the supermarket is his latest inspiration, especially since it's normally inhabited by people in pajamas. Or is that just my supermarket? I can't wait to see what Chanel has in store for the next show!