Does 'Fast-Casual' Even Exist?
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Friday January 18, 2008
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The Gothamist wonders, as do we all, about the newest trend in restaurant styles known as "Fast Casual"...
A Times article on the popularity of “fast-casual†restaurants continues to cause some major head scratching. But the trend spotting that motivated the article remains dubious. Ostensibly about “fast-casual†restaurants – defined as a hybrid of places like McDonald’s and Applebee’s – the article implies that the latter has made its mark by “generally serving fresh food made on the spot.â€
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