Emma Watson's Collaboration With Alberta Ferretti

Posted by Siofan | Tuesday March 22, 2011

Emma Watson's eco-fashion takeover continues with her latest project—Pure Threads—a collaboration with designer Alberta Ferretti. The five piece capsule collection focuses on easy to wear day clothes with a romantic, feminine fit and features details like lace embroidery. What makes it so eco-friendly are the fabrics used (a.k.a. the "pure threads"): Organic cotton poplin (the dresses), organic cotton muslin (the long skirt and blouse) and organic hemp and cotton (the denim shorts); and all of the textiles pass global organic standards. The pieces were selected to reflect what Watson and Ferretti feel are all that's required to build a summer wardrobe.

The collection will be on sale *now at albertaferretti.com.

The two organic cotton poplin dresses (US$1,010 and US$1,080).

The organic cotton muslin skirt (US$880) and blouse (US$670 - seen at left and right), and the organic hemp and cotton denim shorts (US$340).

Are you more likely to buy a piece of clothing if it is made from organic textiles?

*updated

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6 Comments

	on April 28, 2013 kath_ryn 1,145 said: I really like those shorts!
	on March 23, 2011 cathy3087 98 said: It's a really pretty collection and I would totally wear that black lace dress, but my heart stopped when I saw those price tags! I do love that it's eco friendly and sure, organic cotton fibers are more expensive than regular cotton, but only by a few dollars. The markup on this collection must be astronomical! Sorry to be a downer! :p
	on March 22, 2011 Ali de Bold STAFF said: I love the black lace dress and the blouse.
	on March 22, 2011 LaurenBlair 128 said: Just like Emma, the collection is beautiful sweet and feminine.
	on March 22, 2011 dolce_bellissima 4,214 said: I'm in love with the collection. It is beautiful! The fact that it's eco friendly is definitely worth the extra $.
	on March 22, 2011 curlysue10 7,326 said: Gosh I love anything eco friendly! I also love Emma Watson ... that black lace dress is amazing!