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Chicks, this is HUGE.

Most of us clued in long ago to the damaging effects of the environment on our hair. Sun bleaching on fresh colour treatments, oxidizing air pollutants, and ultra high/ultra low humidity wreaking havoc on our style are just a few of the hair hang ups we work hard to prevent every day. 

(Let's collectively take a moment and issue a blanket apology to glassy-eyed boyfriends and hubbies who had to listen to our ranting from the other side of the bathroom door.)

So we turn to our arsenal of frizz fighting potions and serums, but are we doing enough? Are we?

Not according to Pantene Pro-V, which is launching a whole new system of clinically tested anti-oxidant hair care lines designed to fight daily oxidative damage leading to weakening of hair strands. What's different?

Naturally occurring copper in our tap water is the culprit. Pantene Pro-V offers anti-oxidant damage-blocking technology that targets, captures and helps reduce copper build-up on hair to help prevent oxidative damage. And since this technology will now become part of almost every Pantene Pro-V product line, whether you're looking to boost volume, repair damaged hair, or enhance your gorgeous curls, there's an anti-oxidant formula for you.

As always, the proof is in the pudding. ChickAdvisor is inviting 50 members to come experience the new Pantene Pro-V for themselves at an exclusive invitation-only event where you'll receive a professional hair evaluation followed by a shampoo and blowout using the products specifically suited for your hair type. You'll also leave with full-sized products to enjoy at home!

So obviously, you'll want to come. Here are the details:

Date: Saturday, February 8, 2014
Time: 2:00pm - 7:00pm* 
Address: 357 King Street West, Toronto, ON  M5V 1K1 

*appointments are 30 minutes in length; you are not required to stay before/after your blowout
 
If you would like to be part of this exclusive event, please take a moment to complete a short selection survey no later than February 4, 2014. You must be a ChickAdvisor member and 19 years or older to apply.



Selected attendees will be contacted by email on February 5, 2014. The confirmation email is non-transferable and will include your appointment time.

Good luck!