It's that awkward situation where someone repeatedly makes unwanted advances. You play dumb for as long as possible before the inevitable confrontation/declaration that you had hoped would never come. But then one day there it is. As unwelcome as a zit on your wedding day:

"There's something I need to tell you."

"Umm, hey did you see Superbad last weekend?"

"I think we have an incredible connection."

"Ya, you're an awesome friend! I'm so glad to have a buddy like you around."

"Please tell me you feel the same?"

"Have you met my friend, Sabrina?"

What do you say when he won't go away? Ideally you would sit him down and gently tell him he doesn't float your boat, but that is easier said than done. Having an "I'm just not that into you" conversation can feel arrogant and assuming. Or it can backfire. He decides to try harder to win your love.

So what do you do? Do you cut him off the moment you see that goofy love-lorn smile or you let him hang on for as long as possible, hoping he'll eventually lose interest and move on?