How RBK Earned My Love

Posted by Ali | Friday May 11, 2007 Leave a comment
Yesterday I attended the RBK launch of their new Run Easy campaign where all media were invited to "run at the speed of chat".

When I'm asked to try out new products I don't give a hoot about how fabulous the marketing materials are or what brilliant slogan they've come up with, all I care about is the product: Would I buy this or recommend it to my friends? Well, RBK made that REALLY easy for me. After pimping us out head to toe in their latest line and taking all of the media on a 2K run to test their stuff, we definitely give it a big thumbs up!

The pants look fantastic on the tush and the light aqua shell jacket they gave me is adorable and exactly what I was looking for, but what really sold me was the shoes. I workout regularly and I've been wearing New Balance exclusively for the past 6 years, and was skeptical to try another brand, but I must admit I preferred the Reebok Premier Pump Paris trainers they gave me (ridiculous name and all), which felt so good on my feet I hardly noticed they were there. They are very light and designed to help keep my feet stable as I run because I tend to overpronate. (In English, my feet roll to the side a little when I run.) I would definitely buy these runners again in a heartbeat and I love the lime green accents.

Check out their newly launched website where you can create your own running trails, share ideas, upload photos or try someone else's route. It's a great way to stay active, have fun while doing it, and look fabulous.

I'm officially converted.


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