Justin Bieber Debuts OPI Nail Polish Collection

Posted by Claire | Monday October 11, 201019 comments

Winning hearts and minds is not enough:  Canadian crooner Justin Bieber wants to infiltrate the manicure stashes of teeny boppers across North America with his "One Less Lonely Girl" nail polish line, a collaboration with Nicole by OPI.

Just in time for the holidays, Bieber's glitzy lacquers will hit Walmart stores everywhere December 2010 and feature such squeal-inducing monikers as Give Me the First Dance (silver), OMB! (bright cranberry), and Step 2 the Beat of My Heart (with heart-shaped glitter).  Six shades will be available initially, followed by eight more come January 2011.

Aunties of the world, you've been put on notice.  On a scale of 1 to Totally Wicked, "One Less Lonely Girl" is a sure thing come stocking stuffer time.
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19 Comments

on October 13, 2010  mamaluv  STAFF said:

Maybe I should have said Justin Timberlake. Please don't think I'm old ;)

on October 13, 2010  mamaluv  STAFF said:

I kind of doubt Bieber is worrying too much about his image here, what with the ching-ching of the cash register nearly drowning out the sound of his ecstatic fans. It could be much much worse.

Nail polish is an interesting choice but if you think about it, a smart move. I don't think Jon Bon Jovi did OPI and there was a time I would have made my mom run red lights to snag a pretty polish from him ;) Business-wise, I think it's brilliant.

As a mom, I'm happy it's just a $2 bottle (or however much it'll cost) of nail polish, and not something unaffordable!

on October 13, 2010  AnnaV  1,018 said:

Next will probably be lingerie, if they don't have it yet. I feel bad for those girl's moms.I wonder what Bieber actually thinks of all this, surely he would feel a little bit less mainly with each of these products coming out. But then again, it is Bieber...

on October 13, 2010  cathy3087  98 said:

Bieber nail polish now?? Biebs is taking over the world of young girls - I wonder what's next

on October 13, 2010  jchang212  106 said:

So... did he choose the colors, or what?

Imagining him wearing his own line of nail polish is making me LOL on the inside...
:)

on October 12, 2010  Boychild said:

What the $%*& does a boychild like Bieber know about nail polish? I bet he had nothing to do with the line. Shameless marketing. Shameless.

I'd still probably wear it, but I wouldn't want to admit the brand.

on October 12, 2010  Ali de Bold  STAFF said:

I would totally wear that blue shade.

on October 11, 2010  mamaluv  STAFF said:

That's exactly what I was thinking!! I seriously doubt he had much to do with it other than putting his name on it. Brilliant business on the part of OPI and Walmart, of course! I too find the purple one quite pretty. It's called "Prized Possession Purple".

on October 11, 2010  Bren  26,031 said:

HmmmmI actually I really like the last two colors that purple/blue one is really striking.B U T .....Justin Beiber really???!!! I think you could put his name on anything right now and it would sell.Walmart better hire extra security when these hit the shelves young girls are going to go crazy lol.

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