Two years ago today, we flipped the switch on ChickAdvisor.com. It was 5 am and we had just pulled an all nighter. Our tiny condo living room was lit up with computer screens and though we were all deliriously tired, we couldn't wait to see the world's reaction. We stood up, shook each other's hands and passed out. Today marks our 2nd anniversary and the official unveiling of our brand spanking new design. Based on your feedback, this is the new ChickAdvisor!

What's new:

*Forums
Our popular ChickChat section is no longer under lock and key. Since we added the 'anonymous' function, you decide when to share your name and when to keep it private. Some of the best advice on the website is in our forums and we think it's time to share that. You will still have to log in to add your own comments.

*Videos
We have had videos hiding on ChickAdvisor for a Loooong time. Well, ok. One year. Now they are findable with one click on the main nav. Here you will find everything from our hot new video series, ChickChat TV to last year's street fashion series, Where'd You Get That? as well as our own random amateur vids Ali shoots with her little Canon PowerShot digital camera when she goes to events, meets designers, and other newsworthy events.

*New Content Player
The old design didn't have any place to display all of the cool new things we wanted to tell you about in once place, but now when you hit the homepage you will instantly see our latest offers, events and featured articles playing smack in the upper middle of the page.

*Layout/Design
We have totally reinvented the look and feel of ChickAdvisor to make it more stylish, easier to use and more flexible for change. We hope you like it as much as we do!

*Member Profiles
Goodbye grainy, pixilated images, hello big clean profile pictures, galleries and commenting! You can now upload as many pictures of your fabulousness as you want in your gallery.

*New Articles
Traditionally we have posted most of our articles on our blog but now those articles will be featured predominately on the website. Our blog will remain but only updated on occasion when we have news of some sort. You will be able to find everything you need on ChickAdvisor.com.


ChickChat TV Launches in Pizza Pizza stores across Canada!
We our so excited to tell you about our latest video series, ChickChat TV! Based on discussions that take place in our popular forums, we pose tough questions to strangers we meet on the street about life, love and style.

Our episodes are now airing in Pizza Pizza stores across the country and on ChickAdvisor.com here.

Each 90 second episode comes with a poll for you to answer and add your comments. This week, tell us what you think about Dudes who are more fashionable than you are ;)

ChickChat TV is sponsored by Rogers Media and Zipcar.

Softlips PURE Natural Lip Balm is now in stores



Introducing new Softlips Pure Natural Lip Balm! The chubbier version of their slick French sister, Pure contains 100% food grade ingredients and has no preservatives or colourants. The formula is silky smooth and contains Beeswax and natural moisturizing ingredients including Shea Butter Oil, Almond Oil, Jojoba Oil and Aloe Vera Extracts to protect and moisturize lips. Available in Bergamot, Citrus or Fragrance Free.

Earlier this month, 20 members of our Product Review Club received all 3 of these new balms and loved them! The reviews are still rolling in and you can read them here.

Now you'll have a chance to try them since they have just hit the stores. They are retailing for $4.75 each. Look for them in Wal-Mart, Zellers and other drugstores.



Save the date Toronto: The Shop Crawl Part 4!
On Thursday October 9th, we're hitting up Little Italy. We've already scouted the best boutiques and restaurants and are gearing up for another round of exclusive shopping. Mark it on your calendar, tell your friends and we'll update you with the details shortly.