Selfridges Gets High-Tech with (Non-Creepy) Fitting Room Cameras

Posted by Alexandra C. | Monday December 26, 2011

If you're anything like me, when you shop, you spend about an hour debating whether or not any particular item is worth your hard earned money. You try it on, look in the mirror, do the spin (booty check!) and then ask any available stranger for advice. I also have a tendency to take photos of whatever I'm eyeing and text/tweet/facebook them to any and all friends.

Now, my extreme indecision is being rewarded by UK department store Selfridges. Selfridges has installed cameras in their fitting rooms, but not for leering, don't worry. These cameras allow customers to take photos of themselves in their potential outfits, and here's the best part- from every angle! That means no more craning of the neck for the obligatory booty check! Another great part of the built-in camera system is the social aspect. Customers can share the photos they take with friends for easy and instant feedback!

Selfridges then and now

I'm all for this idea personally, I love that I can get more objective pictures (unflattering as they may be) of outfits to help me decide what works on my body. I can't stand when I put something on, and from what I can see in the small little mirror it looks fabulous, only to realise when in front of a full length at home that I was completely tricked.

With all the boxing day shopping that I am sure all you chicks are doing, I think this technology is sure to come in handy!

So, are you for/against, in love with/can't stand this idea? Would like to see this technology in your local stores?

Special thanks to thehighlow.com for sharing this great story with us!

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9 Comments

	on January 06, 2012 ellstar 5,069 said: I think it would make lineups for dressing rooms even longer than they are now, people would just be taking photos forever :/
	on January 05, 2012 LadyChick234234 3,701 said: awesome idea.
	on December 30, 2011 Suelyn 2,249 said: It sounds great.
	on December 30, 2011 TammyK 1,073 said: I'm on the fence about this. It's a cool idea but I don't know how secured the cameras are. Plus, it's kind of invasive and now the stores have got your pictures on record...
	on December 28, 2011 fairyinred 902 said: It sounds great, but I don't think that I'd trust it. It would be too easy for some pervert to switch the camera out or wire it to their own viewing room.
	on December 27, 2011 Becky 13,128 said: wow this sounds awesome!!! man, hope this idea makes it to toronto markets soon! i think teenagers will love it even more! try on dept store expensive clothes (have you SEEN the price tags at Selfridges!?) take pics of themselves and upload onto fb ..why buy it when everyone on fb can see you wearing it for free? ;-) lol btw did you girls know that Selfridges have an entire floor as a SHOE MUSEUM!!! Shoes of all styles and all ages in glass encasement's, details of who wore them, when and why... sigh.. probably the only thing I miss in London :-(
	on December 27, 2011 so_adorkable_ 2,602 said: i think the idea is neat but i'd still be unsure of using it too, you an never be too careful!
	on December 27, 2011 shellsbells85 3,580 said: This is an interesting concept for sure...not too sure how much i would trust it just yet tho. I'd like it to look at myself, but I dont know how much my friends personally would care how I look in a shirt or whatever LOL.
	on December 26, 2011 takoda 28,648 said: This sounds like a great Idea. I can tell you how many times I've left a store with nothing because I just can't tell how it looks on me and I hate to return things. I can see why some maybe a little against it at first with all the peeper's out there, but if they can prove to me that my bare but isn't going to end up all over the net, then I'd say go for it! Put them in every store across Canada and beyond.