Sonia Rykiel Pour H + M Knitwear Collection
On February 20th, H+M is bringing another heavyweight to the masses. Sonia Rykiel's lively knitwear and accessories collection for women and girls will be available at over 200 H+M stores world wide. (scroll down for a list of Canadian locations)
Unlike other H+M designer collaborations, this will also be available in size mini-me for girls 18 months - 8 years. Can you imagine Mom and baby in matching pink and yellow striped sweater dresses? Love.
“Knits were my destiny. I have always loved them", says Sonia Rykiel. "When I was a little girl, my mother knitted for me little black sweaters – which of course were impossible to find. Knits are happiness itself, a way of working on the body and playing with colors. They represent true freedom. A knit wraps and attaches. Every day, it wraps its sleeves around my neck and we vow to each other eternal love! I love the idea of this game and this passion, hand in hand with H&M.”
For a behind the scenes peak at the collection featuring interviews with Sonia Rykiel and Nathalie Rykiel, president and artistic director, check out the video:
The “Sonia Rykiel pour H&M” collection will be available in the following stores in Canada:
Toronto:?
The Toronto Eaton Centre? - 1 Dundas St West
Bloor Street ?- 13-15 Bloor St West
Yorkdale Shopping Centre - ?3401 Dufferin Street
Montreal:?
Downtown Montreal - ?1100 Sainte-Catherine Street
Rockland Centre0 - ?2305 Rockland Road
Vancouver:?
The Pacific Centre? - 609 Granville Street
All images and video courtesy of H+M
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You have great collection of small graphic prints, trendy cuts, plain colors and nice fabrics that does not look the common kind. Love this campaign and Coco. Not only are the photos gorgeous, but there’s a no retouching policy! Smart work on dresses that is trendy but not casual. Really are adorable works...! |