This might explain why Conair gave all media flat irons at L'Oreal Fashion Week last week. I Am Fashion explores the trend of straight hair. Straight hair was all the rage in the SS07 runway shows and the uber glamourous Oscars. Now we all know that the models and celebs have professional hair stylist straightening their hair with brushes and straighteners. But how could normal people like us get such perfect straight hair? Most people would buy hair straighteners, like the much-beloved T3. But we also know that using hair straighteners all the time (admit it - so many people are guilty of this!) is not great for your hair. OK so my point is, here's another idea: permanent hair straightening. Japanese negative ionic hair straightening (don't know the proper name) was very popular back around seven years ago. I did it twice, once when I was fifteen and the once when I was sixteen. I loved it - it made my hair seriously shiny, easy to manage, there were never knots (believe me my hair was long), and my hair looked perfectly blew-dry 24/7. And to my surprise, the hair straightening didn't seem to dry out my hair. (I almost never found split ends.) Oh how I miss those days. The only disadvantage was that during the first month, my hair looked dead - shiny, but limp. Thankfully, my hair got more volume after it grew out a bit. Read More...