Sponsored by American Express Canada

I'm a huge points fan. Whether it's collecting enough for free lipstick at the drugstore or earning enough for a flight, I'm all over it. 

But let's be honest: it takes a fairly long time to earn enough to buy anything or go anywhere.  That's why I was interested to learn about the new ChoicePlus Card from American Express that allows me to not only earn points everywhere I shop, but allows me to earn double points at 5 stores I choose. 

This is a seriously personalized card.  I, Ali de Bold, get to decide from a list of over 100 retailers (most of which I already shop at) my 5 picks I want to earn double points from.  This will be very difficult for an indecisive shopper such as myself.  See how concerned I looked at the card launch choosing what to order for my dinner? 


Here we were at Fabbrica Restaurant at the Shops At Don Mills and there were two menus full of choices.  A serious challenge for indecisive Ali.

Even better, the Card's annual fee is only $65.  You do not want to know the annual fee on my other points credit card.  Oh, you do? More than double that.  The ChoicePlus Card also gets me the same premium service and access I've heard about from American Express like their Front Of The Line Ticket Access program, Fraud Protection, free Supplementary Cards, and more.

Check out this video if you want to know more.  I went to the streets to find out what shoppers would choose.

For more details and to apply for the card, visit American Express' website.