Touring America With OPI
OPI's Fall 2011 collection is inspired by one of our favourite vacation options, the roadtrip. Called Touring America, the twelve shades range from light grays to deep purples, with some coral, taupe and fuchsia in between. There's also those cute OPI names, too, that cover common roadtrip ground like bumpersticker slogans, U.S. landmarks and the dreaded chant "Are we there yet?"
In a release about the collection, OPI executive VP and artistic director (the clever mind behind all those cute names) Suzi Weiss-Fischmann said, “My recent road trip across the country sparked the creation of the Touring America Collection...Autumn is a time for reinvention, and these shades revive classic, iconic colors for fall, from cool heather, khaki and chocolate to warm rose, peach and red.”
The shades hit salons August 3, just in time for those end of summer trips.
Clockwise from top left: Suzi Takes The Wheel, Are We There Yet?, A-Taupe The Space Needle, Color To Diner For
Clockwise from top left: Get in The Expresso Lane, I Brake For Manicures, I Eat Mainely Lobster, Honk If You Love OPI
Clockwise from top left: My Address is Hollywood, French Quarter For Your Thoughts, Uh-oh Roll Down The Window, Road House Blues
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14 Comments
The names are fantastic! I like so many of these!! Great round up Siofan | |
@Siofan - you've completely described my dilemma! It is so hard to tell from the bottle, even when you're looking at it in person. I recently picked up what I thought was a taupey mushroom colour but it came out quite dark purply on my nails. I guess what's throwing me off here a little is that on these pictures, it's really hard to tell the differences between some of these darker colours. | |
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@Laurenblair: I checked out that link and those colours are cute; I really like the Texas-inspired names! | |
It's hard to tell sometimes from the bottles what they'll look like after a few coats. Some of these do look a little similar, but nail colour is all about the tweaks. Like with grays, everyone is so picky about the shade they want, some like more of a greige , others like a bit of a mauve tinge and others like them more on the light dove gray side or dark and smokey. My thinking is the repeat of colours but in a few takes is just OPI's way of appealing to various preferences within a shade. What do you think? | |
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I like Are We There Yet! | |
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Okay, I sort of take that back. There are more browns and grays here that are a newish trend. I'm a little surprised at how cool the shades are for a spring/summer campaign. Would have expected warmer tones? At second glance, "A-Taupe The Space Needle" is definitely growing on me. |