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Emma Watson's eco-fashion takeover continues with her latest project—Pure Threads—a collaboration with designer Alberta Ferretti. The five piece capsule collection focuses on easy to wear day clothes with a romantic, feminine fit and features details like lace embroidery. What makes it so eco-friendly are the fabrics used (a.k.a. the "pure threads"): Organic cotton poplin (the dresses),...
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What good is a new accessory if after just one wear it looks like it's on its last legs? Or maybe we should say last wings? We've been loving all the feather earrings and necklaces we've been seeing, but knowing how fragile they are some of you've asked how to protect plumes from damage. Here’s what we’ve found:


Store them...
Away from the sun—this will protecting from fading...

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If you colour your hair regularly you’re no stranger to the disappointment you feel after the first and second wash, wondering why your new hue looks to be washing down the drain. There are many shampoos on shelves to help you fight the fade, check out these six:




1.Garnier Fructis Color Shield Shampoo C$6.57/US$2.78
Acai berry (an antioxidant) and grape seed oil (adds shine without being greasy)...

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Got a case of the Mondays? This video of kids reenacting the E! guilty-pleasure Keeping Up With The Kardashians got us giggling over our all-important first cup of coffee.

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Who didn’t want a pony growing up? We all grew out of it, channeling our equine love into our wardrobe—no shoveling of manure necessary—in the form of grown up riding boots, saddle bags or perhaps a deep longing to ride into the sunset with those haute horsey accessories of Hermès.


But perhaps not everyone has stopped pining for ponies? These mane-ish leggings have us worried that soon...
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We're thinking spring, and these ideas found on our Style Collective are inspiring us:


Rich pops of colour accent more traditional metals so nicely, and the architectural shape of these stackable rings found on Coco & Lowe make a simple and unique combination.


With wedding season approaching, we're on the hunt for sweet shower gifts for the bride whose registry is a little too practical,...
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Print the coupon, head to a Coach Factory Store, get an extra 30% off. Three easy steps to happiness.




Copy the code, and enter it to get 20% off your purchase at karmaloop.com. We're coveting a new pair of Jeffrey Campbell architectural wedges.



We clearly can't keep a secret, but why would we want to only share this with ourselves? There's a secret sale at E.L.F., where you'll get a...
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Big floppy hats made a big bang during the late '60s, but the trilby has been around since the '20s! Initially mostly worn by men, it has since gained popularity with the ladies, though you may still have to contend with a boy wanting to borrow yours. The trilby resembles, and is often confused with, the fedora, but basically the trilby has a slightly smaller brim.

This season, we're...
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One of the best parts of spring—at least from a beauty perspective—is the flurry of exciting new fragrance launches. Put away your musky and more concentrated scents and go for something lighter, fresh and modern.

Here are some of our favourite new fragrances:


Fruity
Fruity fragrances are perfect for summer. Fresh and feminine with a hint of floral will have you swept up in the romance of warm...
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I'm writing this from a conference room at SXSW where Dave Bruno is talking about his 100 Thing Challenge, a year he spent paring his belongings down to—you guessed it—100 things.

Now, I'm not much of a minimalist. I have a closet that is bursting with still-tagged clothing, a skincare routine that includes a myriad of daily potions and I've burned my way through at least four...
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