A whiter or a lighter shade for the product may be a little more desirable. Calming and soothing attributes are more associated with a whiter shade. Also, stains may be a drawback with the product color. Enhanced levels of humectant in the... +
A whiter or a lighter shade for the product may be a little more desirable. Calming and soothing attributes are more associated with a whiter shade. Also, stains may be a drawback with the product color. Enhanced levels of humectant in the formulation may not only help with moisture retention but also improve the rheology parameters. -