L’Oréal elvive colour protect purple shampoo

My overall rating

I have had highlighted or full head bleached hair on and off for the last 15 years and have worked my way through a large variety of silver shampoos, from cheap and cheerful Touch of Silver to expensive professional products purchased at Sally’s...   +

I have had highlighted or full head bleached hair on and off for the last 15 years and have worked my way through a large variety of silver shampoos, from cheap and cheerful Touch of Silver to expensive professional products purchased at Sally’s or online. Naturally any silver shampoo will have an effect with regular use but I was extremely impressed with the improvement in tone after just one use of this - I’d had a pink toner put over my blonde highlights at my last salon visit and although it washed it very quickly there were small amounts of residue and the overall tone was definitely brassier than usual - one use of this product removed it completely and left me with a nice creamy tone. I also don’t find this product nearly as drying as others I’ve used in the past. At this price point I think I’ve found a new regular purchase!    -