This is a lighter texture concealer in a tube with a doe foot applicator. My shade is White Peach and I use it under my eyes mostly. I have very dry skin so I always moisturize before I use concealer. I only use a little bit and just lightly dab it on. It blends very easily and gives very good coverage. I find it lasts all day. I love 100% Pure because their pigments are from fruits and vegetables and do not contain synthetic chemicals or artificial fragrances.