I was so disappointed with both pairs of 7's. They aren't a true denim weave. Which means two things: they aren't durable and they don't hold their shape.
While wearing one pair I slipped while walking on a side walk and on falling actually tore the knee! As for my other pair, I have had for less than a year and they feel thinner, are showing some wear at the seams and have faded noticeably despite my laundry OCD.
Another reason I don't like these jeans is the fit. I find they are cut for supermodel twiggy legs. I am fairly athletic and have to go up one to two sizes for these jeans to fit my thighs ( that means I buy a 26-27) and have the waist taken in. After just a few hours of wear the bum starts drooping.
7's always seem to have the latest trendy washes and styles and the are a very popular brand right now. If you can afford to drop $200 a few times a year for the trendiest looking jeans go for it, if you want to get a few years out of your jeans, look elsewhere.

So stylish! Makes every curve look even better.

The fit of these jeans are unbelievable! It makes my legs look long and lean and I feel so sexy in them!