The bronzer is very soft yet buildable and gives a really nice warm glow the the cheek bones , you can use this to contour or to sweep over the cheek bone and I think both ways will suit most skin tones, again your preference comes first here unless you are open to experimentation. I am very impressed by this dupe as I was very skeptical before however I will be investigating into the other dupes I came across today from Accessorize and if you have any requests just let me know.