This product has done wonders for my dry colour-treated hair! I was really struggling this winter, and then I found this jem at Winners for only $20! It contains 100% pure and certified argan oil. I use it after I shampoo in the shower, and the best part is that it only has to be left on for 3-5 minutes! Some hair masques require more like 20 minutes so this is WAY more do-able for me! And you only have to use it twice a week at the beginning, and then once a week thereafter! My hair is sooooo much better now! I LOVE this brand! I started buying more of their stuff now as Winners always seems to have something new on their shelves. Online this product is $34, but I have to say I would be willing to pay that if I run out and Winners no longer stocks it! That's how good it is! :)