Misleading

It had been my initial plan to rate this quite highly, probably four stars, as I like it and it's not overwhelming or noisy like other mist sprays. I liked the idea of a natural alternative to air fragrance sprays. However, when I actually started looking into and researching the ingredients I was shocked and then a little bit angry. I do use things like air-freshener, I am not an 'all natural' person, but I also believe consumers have the right to not be misled, that's part of why I review and product test. It's my feeling that they are really pushing hard to mislead people and that bothers me.

'Infused With Natural Essential Oils' it says, so you kind of get the idea from that and the other pictures and wording that it's just like an essential oil diffuser (water with essential oils you can choose and vet carefully). It's not. When I probed more about the ingredients I was redirected to a website about their ingredients, I've shown you the screenshot below. I know chemical names can often seem scary and I'm not a scientist, but from what I can tell from googling each one, many of the 'fragrance components' come from plants (the last on the list is synthetic), but the above things are basically the same stuff you see in air fresheners, pesticides etc. Add onto that it's not clear if 'fragrance/parfum' is natural or not, I'm guessing no.

Lots of us use dangerous chemicals daily in our cosmetics and air care, for those people, this isn't important, but I really don't like how it felt like Air Wick was using the marketing to push this to people who might not want to use a chemical laden spray, whereas the reality is we're breathing in almost the exact same air freshener chemicals. So I just wanted everyone to be aware of that, because I really don't like when companies mislead people and aren't transparent. In my opinion, it shouldn't say 'Infused With Natural Essential Oils' if it's also full of petroleum and other such things. Legally, it might be ok if they put a tiny amount of essential oil in there, but morally it's not transparent or serving the consumer at all.

If I briefly talk about the rest of this product, it was ok and if you don't mind these kind of practices from the company you might like it. The 'oil' is sweet and floral, not super lavender smelling and more like the synthetic violet scent that's been added. It doesn't have the 'fart' noise that other automatic sprays from them have, so it won't scare your pets. For a medium to large room, it's noticeable but not overly strong and the weakest setting goes off every 17 minutes, which is not too often.

One annoying thing is that it will always 'activate' at the time you put it on and run for 8 hours, then shut off and re-activate the next day at that same time. It's not a big thing, but when you initially start it up, make sure to start it at the time you want it to start each day. Batteries are (blessedly) included.

The unit is sleek and discreet looking and works well, just overall I am not a fan of this kind of misleading marketing as I feel it could ensnare someone who doesn't look too closely and might think it's a better option than air freshener in terms of being more natural.