I bought this product because it was on sale and I had a coupon. I would not have otherwise purchased. I can't believe I have missed out on this product for so long. I love it and would defintely pay full price next time. Adds length and volume without clumping.

This is a wonderful mascara it thickens my lashes and gives them a full natural look. Does not clump or flake, last all day and is easy to remove. I highly recommend Almay intense i-color volumizing mascara.

This mascara separated and defined my lashes, and is pretty natural. This is one of the few colored mascaras at the drugstore, and the pigmentation is quite good. This has good staying power and lasts me a good part of the day.