I'm in LOVE with this product!!

The results I initially got the first time I put this product on, made my jaw drop! I LOVE it!!!! So lengthening and thickening, and it looks just plain amazing!!

Lashes Goals

Parce que même quand ces ma fête je peut pas m'empêcher de vous présenter mon nouveau mascara préféré!

Oh wow!

I had the fluffiest eyelashes ever and it really only took one coat. It looked like i was wide-eyed all day without effort and it came off easily with soap and water....no scrubbing! It didnt clump and didnt have little chunks that came off throughout the day

Almay 1 coat mascara is a good mascara. At first I thought it was a great mascara it goes on great, not clumpy. But found that by the end of the day it was flaking off and I would have all kinds of flakes under eyes.

I love this mascara because it is the gentlest one I've found. I know that if I am going to have to retouch this mascara throughout the day it won't clump, and it won't irritate my eyes, even if I get stuck out all night with it on. It gives acceptable thickness to my lashes, but it isn't the best I've ever used in that regard. Still, for how gentle it is on my eyes, I'm willing to use it as my daily mascara.

Took a few uses to not be so gloopy but once it did, works great! Nice brush as well! Pretty good basic mascara that makes the lashes nice and dark and adds a touch of length.

Good mascara for the price.
One coat multi-benefit Almay mascara
Nothing fancy just straight mascara good for everyday look not so much for volume thick looks.

Like it for daily makeup wear

This is isn't just a great drugstore mascara, it's a great mascara -- period.

This is called a one coat mascara for a reason. This adds plenty of volume, length, definition, and colour with one coat. It's a great everyday mascara, or if you're looking for something more dramatic, you can definitely build it up and get the look you want. This is a product that you can layer easily, without clumping or flaking.

The wand is very easy to use, and it doesn't hold on to too much excess product that you need to wipe off, like some mascara wands do. Just pull it out of the tube, and you'll be ready to apply. It wears extremely well throughout the day without touch ups, and even though it's not strictly speaking "waterproof", it doesn't smudge easily if your eyes tend to water.

If you need a versatile new mascara and you aren't willing to shell out a bunch of money for one, this is a great option.

I have been using this for over 15 years. It is the only mascara that does not infect my eyes. Love it! When they say one coat that's what they mean. It lasts all day until I take it off at night. It lengthens my short lashes. I notice that shoppers drug mart have stopped carrying Almay and I am not sure why. The,re loss I'm afraid.

my main "go to" for makeup is mascara. Its almost the only thing i use. The Almay 1 coat mascara though dose not live up to its name. I had to apply 3 coats to achieve the same look i get with my Go to brand. Once it was on it was great! when i rubbed my eyes it did create raccoon eyes like most macaras do, and it was super easy to take off at night. This product is great for those who only want a slight improvement from the natural look, vs those who go for the "look at me" lashes