I have been using this for over 15 years. It is the only mascara that does not infect my eyes. Love it! When they say one coat that's what they mean. It lasts all day until I take it off at night. It lengthens my short lashes. I notice that shoppers drug mart have stopped carrying Almay and I am not sure why. The,re loss I'm afraid.

I love this product! my eyes are very sensitive and most mascara's leave them itchy, red and watery. Not Almay. It's easy to use, great for sensitive eyes, never clumps and has great lasting power. This has become my go to.

For myself it's great, I'm really sensitive to eyes so Mascara have to be light and soft ! ALmay offer me that and it's easyly removable at the end of the day. Love the product and Will buy it again

I love this mascara! Only one coat is needed, but you can use several without clumping and it gives great definition and length. A must have. I prefer the tube with the dial, but the regular brush gets the job done as well.