I had a FPC up to 19.97 on any Almay product. I really need a new lipstick so I decided to purchase Almay Smart Shade Butter Kiss Lipstick for 10.97. Love the colour but when I put it on its lighter, it's more like a lip gloss then a lip stick. I love the feel of it but it doesn't stay on long. If I want to pay $10.+ dollars on a lip gloss I would purchase Mac or Burghese. I think I will stick to another brand for lip stick. In the mean time I will enjoy my new Almay Smart Shade Butter Kiss Lip Gloss.