This provides NO COVERAGE at all!!! I don't know how they can even call it a concealer.

Nice Idea, bad execution. The smart shade, skin-tone matching idea is brilliant! If only it worked! The color is completely off and super obvious.

I have very light skin and very dark circles under my eyes. I guess the concealer just adjusted to dark colour under my eyes because it did not dot he job of hiding the circles at all :S. I found it to be too liquid, and the little grains of brown shade sometimes would just not blend well with the rest of the mixture leaving a dark-brown line. I think there are better products out there.

Well first of all, isn't the concept of a concealer to be a different shade than the skin which you are trying to conceal? This concept just doesn't make sense really. So I bought it just out of curiosity. I will say I like the creamy texture of it especially around the under eye area or over a breakout, but, like I suspected, the 'smart shade technology' doesn't work all that well. I bought the light formula, yet for some reason when I apply it to the lightest part of my face, my forehead, it goes dark brown. It's kind of ridiculous really. I would only use it paired with something else, and only minimal amounts of it. There are much better products out there that do not arbitrarily assign a shade to your face.

Almay Smart Shade Concealer.
What can I say? I do not like it at all. This product is tan brown cream with black speckles all over. It supposedly hides minor imperfections, but, it did not hide my barely noticeable-ish blemish. In fact, it highlighted it. It went around the blemish and when I glanced into the mirror, the first thing that caught my eye was that tiny blemish. Also, it's very cakey and so it finelines your lines and it just looks like you put a TON of brown flour onto your face. The concealer isn't very mixed. I used this concealer a couple of times and all that came out was either a clear watery liquid or a whole bulge of those black dotty things. I was disgusted and uuugh. I totally recommend that you save up your money and find a BETTER concealer.