This product is amazing! It is so easy to use and the consistency of the product is thick enough to build or define your eyebrows exactly as you wish, but without being sticky or looking unnatural. As with most makeup products, it's effectiveness is maximized with the use of a good eyebrow brush, so I would definitely recommend investing in one to use this product.

As a girl who lives for great brows, I cannot live without this product! It is my holy grail, does an amazing job at filling in your brows and the product stays all day long! Seriously even without a setting spray or brow gel, this stuff lasts all day. I have been using this product for a few months, almost everyday at least 5/6 times a week and it looks like I've barely touched it. A little product goes a long way, this is the type of product to last you "a lifetime". For how long this product lasts, you can't beat the price! I would highly recommend it to anyone who wants their brows to be "on fleek"!

every time i do my eyebrows this is my go to product, so easy to work with and quick to use as compared to the brow wiz, very easy to form different styles/shapes with the dipbrow, always get compliments for my eyebrows using this product

the product does dry up after some time but it is very easy to revive with come eyedrops added!!

Strong brow game on point! Dipbrow does wonders for your brow. It provides precise and crisp application on your brow. Perfect for dramatic brow. Stay on all day and it's waterproof!

My wedding makeup artist used this product on me for the during my makeup trial - I loved the product so much I had her buy me my own and I have been using ever since (7 months now).

The pomade is easy to use (I apply with an angled Anastasia brush), has a nice silky consistency and lasts all day long. The pomade also keeps little hairs in place so you never have to worry about what your eyebrows look like during the day.

I don't know how I lived so long without this product in my life. I used to just use an angle brush and a brown powder to fill in my eyebrows and now when I look at pictures of myself like that I don't know how I lived. Dipbrow pomade comes in amazingly accurate colours, it blends in very well, it never smudges, and it doesn't look like I've sharpied on my eyebrows. I'm in love.

I wouldn't be without my Anastasia eyebrow kit.
Once dry this stuff is waterproof and your brows stay put. Its very easy to use, I use a small angled brush that I bought separately also from Anastasia to apply the pomade. Got it all at Sephora!

Goes on smooth and is long lasting and is an easy product to apply and apply effectively
Variety of colours to suit all hair and skin types
Doesn't dry out
24 hour wear

This is my all-time favourite brow product. First of all, you think it's expensive when you see the price tag, but it lasts SO MUCH LONGER than any other product I've tried. I have gone through multiple eyebrow pencils in the amount of time it takes me to use up a dipbrow pomade, and I use the stuff every single day.

You can control how dark you want it to be, depending on how heavily you apply it. I use an angle brush in soft quick strokes, and build up product until it's as dark as I want. You can outline the brow first and feather in as well. It always looks really natural, and I've gotten tons of compliments from people. This stuff is super easy to work with and looks amazing.

Not to mention, it lasts ALL DAY without smudging or fading. I've tried many other products, and my brows are patchy right around the arch, so I need it to stay put or I look ridiculous. This stuff does!! I can't sing enough praises about this stuff.

This product is the one of the best brow products I have ever used, seriously! For the price, it does last a long time, I personally have had my dipbrow for just about a year and it hasn't even made a dent. And on top of that the product has not dried out either.
Sometimes people get a little carried away with it, but if its used correctly I think it can make or break your makeup routine, always making your brows on point, of course.