It is a bit on the expensive side, but you will love the colour. I would say it has a medium consistency (not too runny when you pull the wand out, and not too stiff either). It will dry on your lips quickly. The only problem is- you have about one shot to get this right.

Love this liquid lipstick and all ABH products. Its not as drying as other liquid lipsticks and doesnt leave weird rings around your lips. This purple was a little too dark for me but I still love it

it is the perfect lipstick to use if you want your lips to look smooth and defined. It applies very easily and dries fast. It lasts all day and never makes your lips feel dry or dehydrated. Really love the product!

This liquid lipstick is legit. I love the colour selection and it has some serious staying power. Be careful when you apply, a little goes a LONG way. Also make sure you stay in the lines because if you mess up on application you will make a big mess. I like that this product does not make my lips overly dry and the colour lasts all day!

I do understand the hype around the ABH liquid lipstick. The liquid lipstick mousse like consistency feel amazing on the lips. I definitely like this product and maybe I will be getting some of these colour to try and play around with. For me, it is but it, the colour selection is good so far and there are a lot of uniques colour.

Full Review:http://allthingsbeautybymaame.blogspot.ca/2016/04/buy-it-or-leave-it-anastasia-beverly.html

This liquid lipstick applies so smoothly and doesn't cling to dry spots like other liquid lipsticks do. The colour pay off is insane, one swipe covers everything! I swatched it over my boyfriend's tattoo to see the colour pay off and you couldn't even tell there was anything under it. Dries fast and lasts literally all day. This lasts longer than my Kat Von D liquid lipstick and has better colour pay off. Wide variety of colours to choose from, everyone needs this product in their life!

I only have used one of the liquid lipsticks ( Pure Hollywood) because they just recently became available in my city, Pure Hollywood has been a colour i find you can dress up or down with it and it will look amazing, formula wise i find i have started to wait until after my morning coffee before applying due to the fact it does come off a bit when i am drinking, other then that i find it holds up well throughout the day.

Finally, ABH liquid lips are available at Sephora! When these products first launched, I jumped on them so fast. I managed to grab one before they sold out in "Pure Hollywood". In terms of colour, it is a bit too light for me so I usually have to layer a lipliner on top, but the formula is to die for. I have heard that ABH is the master at liquid lipsticks and until I tried them, I thought it was just hype. But no, they are the creamiest, non-drying liquid lipsticks I have tried. After you put it on, it doesn't dry your lips out to the point where all the dry spots start showing through, but it stays creamy throughout the day, which is perfect for Canadian winters.
The colour selection as of now is not that great (on the ABH website there are 22 different colours, on Sephora.ca, there is only 6, only 1 of which I would actually wear because most colours look awful on me), so I'm hoping they release the full line soon, cause I would definitely pick up more colours!