BUYERS BEWARE.

I spent over a month going from blue purple and brown hair to a fair blonde because I wanted pastel pink hair. I saw so many gorgeous pictures of women with frose in their hair and decided to give it a try. I have two other colors from arctic fox and I had no issues using them. I applied it to towel dried hair as directed, completely saturated my hair and let it sit for an hour, already able to tell it wasn't going to take. I decided to add a small amount of their red hair dye wrath into the pink dye and apply it all over for better results and still seeing 2 hours later that there were clearly still blonde parts untouched by the dye I added the smallest amount of Wrath to my hairline hoping that if nothing else it would be pink there. My results were as spotty and disappointing as expected. It's just not pigmented enough. It probably only works for women with literally white hair because mine only had a fair yellow tint after toning it and there was still more of a coral look to it where it DID show up. I had to use an entire 8 oz bottle to get the color that is in there, along with the red. I'd definitely recommend trying a another brand if you want this pretty pink color.