Gorgeous color payoff!

I had a vivid pink that faded into a disappointing dull pink and was still surrounded by gorgeous blue hues. I decided to try purple rain to cover it and even blend on the roots of the blue to make it all mesh better together and I was beyond thrilled with the results! No bleeding on anything if you just rinse it well and completely blow dry! I can't reccomend it enough. It made my hair smell great!

Great semi-permanent dark purple

Both me and my mom have used this product on light blonde pre-bleached hair. It turned out beautifully. My mom got many compliments by strangers every single time she went into public. This product does bleed quite a bit when washing in warm water, as expected. It fades to a pretty light pink. I will definitely be repurchasing from this brand when I change my hair color.

I would buy this again for sure

I purchased the Arctic Fox semi-permanent hair dye in support of #colourtoconquer cancer research and this dye is amazing!!! It covered my colour perfectly and is vibrant and pigmented. I have already recommended this dye to my family and friends and would absolutely use it again myself. It was extremely easy to apply and 30 minutes later it was ready to wash out. Just be careful and use gloves to avoid staining hands or surfaces.