My number 1 for hair color

I used to use a different brand. I decided to try Arctic Fox because I got an online coupon and even though the coupon only brought the price to what I would normally pay for my other brand, I was intrigued by all of the color choices. I have sunce used nothing but Arctic Fox. The colors are vibrant and accurate to the bottle label. The smell is fruity and pleasant and as I mentioned before, they have a good variety of colors to choose from. I'm the type of gurl who likes changing her hair color. People who know me know they wont see me with the same hair colir for too long. It's ever changing. I need a brand that is gentle on my hair and looks awesome. When anyone asks me what dye I recommend, I always tell them Arctic Fox.

Talked about for a reason!

I first used this on recommendation, this brand gets a lot of buzz since it's vegan and I have a lot of eco-friendly friends who are also vegan. I previously tried Manic Panic and found it kind of a nightmare, but I absolutely loved this.

Very easy to use, to customise and make the bottle last longer, the colours are great and I don't have to worry about any animal testing. Will definitely buy again.

purple power

I love this product.it goes on dry hair with no dripping,premixed so you use as much or as little as you need and you can do your own personal colour mixing.no bad smell .the funkiest colours and....no animal testing!!

My New Favorite

Purchased Arctic Fox's line for the first time, trying out Purple Rain. First off the SMELL is amazing right out of the bottle, like grapes. Has a great texture that's not too liquidy and has great coverage. Long lasting color with a good fade out as well. I mixed it with conditioner as well for an awesome Pastel Purple.
Probably my new go-to dye now as well!