I definitely recommend using this toothpaste. First of all, I noticed when I brush with other types of tooth paste my tast buds become irritated sometimes because of how strong the paste is. So I opted to try the Arm and Hammer brand, with the whitening incentive. It is not a strong flavoured paste, I find it mild which is great! It also contains baking soda which is a good whitening agent and is actually effective. I've noticed that after 2 weeks of using this paste my teeth have become much more whiter than usual

Love this stuff.
CONS: can taste a bit funny, kind of a gritty texture
PROS: whitening, no sensitivity, great price
I love Arm & Hammer toothpaste. I can understand why some people might not like the taste/texture but for me that is part of the appeal as I really feel like it is doing something for my mouth rather than just some minty/sugar. I find the whitening aspect of this to be amazing. My BF is a smoker and I have noticed improvements in his teeth aswell.

absolutely love this tooth paste. It leaves my teeth feeling fresh and clean and I can actually see the difference it has made whitening my teeth, also it's available for sensitive teeth with is great for me.

for a whitening toothpaste you can't go wrong. it whitens better than most toothpastes out there and is unbelievably cheap. I have sensitive teeth so I was having a rough time with this at first. Because of the baking soda in it it stings the first couple of times that you use it and your teeth with probably be sore, but, after a few days the pain goes away and you can really tell the difference in the colour of your teeth

Picked this up out of a bargain bin. Not the best tasting stuff...reminded me of way back when we used to dip our toothbrushes in baking soda and brush away. This tastes better than that did but is not a foamy, tingly type toothpaste.

It really cleans! scrubs away ever bit of yuck and leaves my teeth lickably clean! I think they may even be a bit whiter after only two weeks!

This tooth paste does exactly what it claims to, left my breath fresh and my teeth white. I notice after the first use the difference in color of my teeth. I currently wear orthodontal brace so it is hard to clean my teeth and keep them looking white. This product worked well with my braces and did not damage the metal at all.

The only toothpaste I will ever use! Nothing makes my teeth feel this fresh and clean. I highly recommend this toothpaste for daily whitening without leaving teeth sensitive.

I love this toothpaste . It leaves your teeth nice and clean .

I bought the more expensive Crest 3D Whitening and used religiously for 3 Weeks and didn't notice my teeth were much whiter. I then decided to try the much cheaper and bigger Arm and Hammer Advanced whitening and noticed my teeth were a couple of shades whiter within a week. I also like that it has a more neutral/gentler taste then Crest 3D. It's now my regular toothpaste.

Arm and hammer your truly awesome. This toothpaste got rid of coffee and smokers stains on my teeth. Great whitening toothpaste that gives u a truly refreshed mouth!