Arm&Hammer;"the standard of purity" extra whitening toothpaste leaves my teeth dazzling without being exposed to a chemical as the whitening properties include baking soda! Fresh mint gives a total mouth clean! Cleans deep and prevents cavities. A Canadian product for an excellent price~I've a 90ml tube. Would buy again and reccomend to friends!

Love this product. All Arm & Hammer products are great.

This is my HG (holy grail) toothpaste! How can you have a HG toothpaste? I know, it seems odd, but I love this toothpaste. I bought it once on a whim, and initially hated it because you can kind of taste the baking soda and feel a bit of the grit in it. It's something I got used to and don't even notice anymore, but what really sold me is that it's not too minty- strong mint in the morning makes my stomach upset- but still leaves my breath fresh and smelling clean AND the fact that it noticeably whitens teeth. I didn't expect to notice any effect, but I totally did, and really, who doesn't want whiter teeth?

Beauty buyers, if you are looking for a toothpaste that cleans your entire mouth and is not strong in taste, this is the one for you! Of all the toothpastes on the market this one will whiten your teeth the most and is sold at a great price every where! Highly recommend!

works very well pleased with result and the taste is pleasant too

Excellent Value for money. There might be expensive toothpaste available with claims to be more effective but this paste does what it says.

I use this tooth paste all the time. My teeth are bright and white and it has a great minty taste!

Have used this and only this product for years. Its leaves your mouth and teeth fresh feeling. Doesn't taste like cheap toothpaste. .you know your teeth are getting cleaned.

I use this toothpaste everyday. The baking soda makes my teeth feel nice and clean; the taste still leaves something to be desired - but it's like anything else - you get used to it.

Love this stuff, noticed a difference in just a matter of about 3 days.