A great whitening toothpaste! And doesn't hurt your teeth!

This is a great toothpaste. It has strong whitening power. It actually tastes great which most toothpastes with baking soda have a weird taste. I was impressed and now this is the only toothpaste we use.

I currently use Arm and Hammer toothpaste and I can't wait to try their new radiant !!!!

I really like this toothpaste because I can tell it whitens my teeth and I like the taste

Great toothpaste. Leaves your mouth feeling great and your teeth look and feel like you go for a professional cleaning daily. Does not have that baking soda taste that some people don't like (I'm weird I don't mind the taste). I have braces and it does a terrific job on my teeth.

for sure would recommend this product, the freshest and the cleanest my teeth feel using this tooth paste

Excellent product, leaves mouth feeling fresh and clean

Although it does not have a minty taste. It does a great job at controlling bad breath and your mouth feels clean. It does get your teeth whiter after the first couple of days. I love their products!

I recently discovered this product and noticed a difference in the whiteness of my teeth after less than a week. This brand also has a great line for sensitive teeth, and no harmful chemicals are used in their products.

This tooth paste really does whiten. When I go to the dentist they always ask if I whiten my teeth, which I dont, but this is my secret. My Mom is a smoker and a coffee drinker and she gets comments on how white her teeth are and people always assume that she whitens her teeth and asks which strip she uses but she doesnt, only brushes twice daily with this tooth paste. The taste is something that might take a little bit getting used to and the formula is gritty but its so worth it.