This tooth paste does exactly what it claims to, left my breath fresh and my teeth white. I notice after the first use the difference in color of my teeth. I currently wear orthodontal brace so it is hard to clean my teeth and keep them looking white. This product worked well with my braces and did not damage the metal at all.

The only toothpaste I will ever use! Nothing makes my teeth feel this fresh and clean. I highly recommend this toothpaste for daily whitening without leaving teeth sensitive.

This toothpaste has a minty taste and a grainy texture because of the baking soda I'm guessing. It's a refreshing toothpaste. It doesn't really foam up when you brush, it kind of just stays watery and grainy. It cleans well, I'm not sure how well it whitens because I didn't use it for very long but all in all its a good toothpaste.

I love this toothpaste . It leaves your teeth nice and clean .

I really don't know how great this product works because I couldn't get past the horrible taste. My family felt the same way. Exactly what u would think baking soda tastes like.

I bought the more expensive Crest 3D Whitening and used religiously for 3 Weeks and didn't notice my teeth were much whiter. I then decided to try the much cheaper and bigger Arm and Hammer Advanced whitening and noticed my teeth were a couple of shades whiter within a week. I also like that it has a more neutral/gentler taste then Crest 3D. It's now my regular toothpaste.

I tried arm and hammer toothpaste for the first time since I thought why not try something new for once? I regret my decision because this toothpaste doesn't work as well as my usual brand of toothpaste and my mouth doesn't feel clean after using it. This toothpaste also has a weird aftertaste that I can't get rid of right away even though I drink tons of water and rinse my mouth several times. The price is great but everything else about the product isn't so.

Arm and hammer your truly awesome. This toothpaste got rid of coffee and smokers stains on my teeth. Great whitening toothpaste that gives u a truly refreshed mouth!

Great product. My teeth feel very clean when brushed and the feeling of clean last a lot longer than with any other toothpaste on the market. I received it as a sample and now it is my favorite toothpaste. I am not sure if I would have try it otherwise but I am sure glad I did. My Husband loves it as well.

I used to use just plain baking soda but it would really irritate my gums and cause them to bleed. Once I found this product , my teeth and gums were saved. It whitens my teeth effectively and leaves them really clean. I also have really sensitive teeth and after using this it seems to have helped with that issue.