For a whitening product, I didn't see any difference in my teeth. Plus, I'm not a fan of the texture and taste.

I love this toothpaste! It is the only kind I will buy now. My teeh and mouth feel fresh and clean after using it, and the whiteness of my teeth has improved a lot. My husband even likes it.

this paste is the best i ever had, teeth feel so clean and whiter even when im smoker

It s always like crest this product wash the teeth

Arm & Hammer Advance White toothpaste is amazing. Not only does it leave your mouth with a clean, fresh, soothing feeling, but your teeth are left with a bright white sparkling ready for the world glow. You won't be afraid to share that smile!

Arm&Hammer;"the standard of purity" extra whitening toothpaste leaves my teeth dazzling without being exposed to a chemical as the whitening properties include baking soda! Fresh mint gives a total mouth clean! Cleans deep and prevents cavities. A Canadian product for an excellent price~I've a 90ml tube. Would buy again and reccomend to friends!

good texture good value, all around good product from a strong brand

when I first started to use it, my teeth were the same (quite yellow), but after a while, it seems to have gotten whiter. I still don't see extreme quick results so that is why I put a low score for the effectiveness. I'm sure it'll take some time to see major changes. it's a nice toothpaste though!

Love this product. All Arm & Hammer products are great.

This is my HG (holy grail) toothpaste! How can you have a HG toothpaste? I know, it seems odd, but I love this toothpaste. I bought it once on a whim, and initially hated it because you can kind of taste the baking soda and feel a bit of the grit in it. It's something I got used to and don't even notice anymore, but what really sold me is that it's not too minty- strong mint in the morning makes my stomach upset- but still leaves my breath fresh and smelling clean AND the fact that it noticeably whitens teeth. I didn't expect to notice any effect, but I totally did, and really, who doesn't want whiter teeth?