Not bad

I think my teeth were slightly whiter however the toothpaste tastes not great

It's good

It does make teeth whitening but if you like baking soda taste then you wouldn't mind the product

Works great!

this toothpaste worked amazing! It doesn't have a strong taste but it leaves your mouth feeling squeaky clean and i have definately noticed a whiter smile.

Dentifrice charbon

Beau produit, un peu plus efficace pour le coté blanchissant, un peu plus visible après 4 jours. Je l'aime bien, prix raisonnable!

Works well, but gross taste

I was reluctant to try this product as black (or grey) toothpaste is unappealing. However even after just 1 use my teeth did appear whiter!
I am surprised by the results, however I am struggling with the awful baking soda taste

Good toothpaste

I have been curious about charcoal containing toothpastes and trust the Arm and Hammer name. I found the combo - baking soda and characoal tasted surprisingly good, with a clean mint taste. I also liked what was exempt - artificial sweetners, preservatives, parabens or SLS. This toothpaste is non-drying, doesn't burn if you get it on your lips, and is easy to rinse without a gritty aftertaste. I did notice my teeth did whiten quickly, removing coffee stains on my enamel. As I have sensitive teeth, I was impressed with how gentle this product was!

Interesting

very interesting combination going on here, took me a couple days to get used to it, but after the 3rd & 4th day, I did notice whiter teeth and an overall great results. Nice & clean & fresh.

Love this, gonna buy from now on

I love this toothpaste, the flavor and the clean feeling it left. I would definitely recommend to all my friends. Keeps your breath smelling good all day

Clean & Fresh feeling

I am in love with this toothpaste. It leaves such a clean and fresh feeling throughout the day. Many other toothpastes wouldn't have a lasting effect but this one is a winner. My teeth feel clean and white and I feel more confident smiling. Will definitely buy again!

I think I like the other flavour better...

I’m a bit nervous about the charcoal.... took a bit to get used to but I think I prefer the other option of whiten and strengthen (see picture) as it’s more similar to traditional toothpaste.