Not much whitening

I did not care for the taste of this toothpaste. I wish the minty flavour was much stronger to mask the charcoal. In terms of whitening, I didn't notice any positive effects even after using it for a week. It does give a clean and fresh feeling, as with regular toothpaste. I also don't love that its fluoride free.

Great clean

My family has used Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste for a week now and we have to say it cleans great and we love the fact that it's based on natural products . Our only complaint was it's a lil salty and less minty then we would have liked.

Whiter in 3 days?

I received this product as a part of ChickAdvisor's campaign with Arm & Hammer in exchange for an honest review. I've used Arm & Hammer toothpaste in the past and absolutely love it, so I was excited when I saw the new Essentials toothpastes. The charcoal one actually claims "WHITER TEETH IN JUST 3 DAYS ". You actually see a difference of whiter teeth in around a weeks' time and the clean mint taste makes your mouth feel fresh. It also claims to be free of the following ingredients; no artificial sweeteners and dyes, no SLS, no preservatives and no parabens...this makes me feel a little secure considering it also has baking soda in it. All in all, a great tooth paste to switch over to and make it your only toothpaste. Works great!

Whiten without harming your teeth!

I got this product for free for my honest opinion. For years I had been using whitening toothpaste without knowing it was harming my teeth and causing them to become sensitive! I had to stop and start using sensitivity toothpaste. I am also a avid tea and coffee drinker so my teeth were starting to not look as white as they use to be. I used the Fresh Mint version for 3 day and this Charcoal Clean Mint flavour for 3 days and the amount it whiten my teeth is shocking! I'm so impressed and plan on using these as well as sensitivity toothpaste as my normal routine!

I was a little skeptical about how it was going to taste and when it was hardly black, I was skeptical if it would actually whiten my teeth, but I was wrong on both accounts! The Clean Mint flavour does an excellent job of masking the taste of the baking soda and the whitening really works without any of the harmful chemicals!! I am absolutely in love! ❤️ This will be in my regular routine going forward!

Good Product

It's a good toothpaste, but the flavor is not good. However I feel my teeth clean after using it. I used it for a week now and didn't see a difference on whiteness.

Minty charcoal

I thought this past would be black, but it was more speckled with black. Tasted very minty and made my teeth clean!

Nice way to include charcoal into the toothpaste

I have to say that i much prefer this infused charcoal toothpaste than my previous charcoal powder experience when it comes to teeth whitening charcoal. It's no mess and no additional steps, yet works exactly the same! The taste is refreshing, nothing too weird and just the color is a bit darker than usual toothpaste. Highly recommended for anyone that wants to try charcoal teeth cleaning!

Great fluoride free option

love that the ingredients don't contain artificial sweeteners and use essential oils for the minty flavour. It foams up nicely and has a great freshness. I am not sure how noticeable the whitening is so far, but I am looking forward to extened use.

Tastes GREAT and soooo clean!

After receiving the product for free in exchange for my honest review, I truly fell in love with it. My whole mouth was left feeling so clean! My teeth felt like I had just left the dentist. Unfortunately the toothpaste is fluoride-free and so that will not be great for everyone. After my trial period I've continued using it as my morning toothpaste so I can get that incredible clean feeling but I've gone back to a fluoride toothpaste at night as my dentist has advised that my particular dental situation absolutely requires it. I took a photo of my teeth before using it the first time and after two weeks there was still no noticeable difference in whiteness. Regardless of all that, I actual still really and TRULY love it!

Best one out there

this toothpaste does wonders for me sensitive teeth. It White's without brushing away the enamel.