Love the subtle sweetness of this toothpaste

I am in love with this charcoal activated tooth paste from arm and hammer! The subtle sweetness from the natural sweetener is delicious (hehe) I love using this everyday and I can definitely notice my teeth has gotten brighter in the last 4 days.

Charcoal! Yay!

This crunchy, gently cleaning toothpaste makes me as happy as any other by this brand with added speckles of charcoal for those who want to try out the trend without switching to a brand they might not trust. Love this stuff! The mint flavor is very mild and my sensitive teeth don't mind it a bit.

Awesome Toothpaste

I am a big fan of this product! The charcoal really helps make your teeth white! I am very impressed! And I love that it isn't full of artificial dyes and preservatives.

Great Charcoal

Works great but texture is ok. Can feel the baking soda in the paste but would use again

Great toothpaste

This toothpaste continues to clean and whiten as I have noticed. I like that it’s bubbles totally clean and you are not spitting out clumps. I would rather it to have some form of fluoride. The taste is light

Teeth whitening

I love it keeps my mouth feeling fresh and it really brightened my teeth

My teeth feel clean

This toothpaste made my teeth feel clean. It foams up like any other toothpaste. I could feel it cleaning my teeth. It tasted a bit salty, but that is to be expected with baking soda.

much more natural than so many other toothpastes

I really enjoy the fresh flavour of this toothpaste and the grittiness. I've been using it every other day as I still want to use a fluoride option, as well. I'm just not sure of the long-term effects of using a toothpaste with no fluoride, so I'm easing into it. So far, it works well and my teeth feel squeaky clean.

Love charcoal toothpaste

Enjoyed using this toothpaste the charcoal flavour is not that strong like other brands.

Love it

I was skeptical on this product thinking why would anyone want to brush their teeth with that lll. We are a changed household . Hubby loves the way his teeth feel