A shade lighter!

After a few days of using this I notice a slight difference. It wasn’t enough for me to run out and buy it. The taste is bad and hard to use first thing in the morning, but I was left with a clean feeling in my mouth after using it.

Works Great!!

You can taste the baking soda which isn't too bad. I wish it had a more minty taste so that I can feel that it was toothpaste. It did not do any major improvement to the shade of my teeth, but my teeth did feel cleaner after using it. I would buy it again but it probably wouldn't be my first choice.

Bright white teeth

I received this product free through chickadvisor, #gotitfree #ArmHammerEssentials. I was not to fond of the taste of the toothpaste at first, but it grew on me. My teeth look amazing from using it twice daily, my kids use it as well. I love the natural ingredients and will for sure purchase ARM & HAMMER™ Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste in the future.

No difference

Was very excited to Try this product for free. I had never used charcoal before so I was a little hesitant but liked how it was free of a lot of stuff you didn’t even know what in your toothpaste which is cool. I have been using this for three weeks now and I haven’t noticed much of a difference although the packaging says that you should see results in 3 days. Will have to try something else for whitening.

I can see the difference after the first use

This toothpaste has a pleasant minty taste and a smooth texture. After the very first use, it was noticeable how my whole mouth and tongue was left feeling fresh and thoroughly clean. That “just after the dentist” kind of clean and bright that I don’t seem to get with other brands.

Charcoal toothpaste - interesting concept

I was a bit hesitant to try this charcoal toothpaste as I wasn’t sure whether it would leave an aftertaste or whether it would be a good option (never had charcoal in my toothpaste). This campaign allowed me to try something new and it was definitely a pleasant surprise. Teeth felt clean and no residue was left behind

Charcoal toothpaste

Definitely my favourite by far! Will be buying it again & recommending it to everyone!

Great product

left my teeth nice and smooth my whole mouth feels clean

whiter teeth

I also love this toothpaste and definitely notice a difference in the color of my teeth. I will be purchasing these.

Love it

Great taste and leaves my mouth feeling clean & fresh