Refreshing

Loved the real minty taste. The charcoal definently helps with whitening.

Clean and Pure

My husband has had great success with the product, but unfortunately the agents used in ‘whitening teeth’ have a reaction with my skin type and I have developed very chapped lips. Happened with another brand of teeth whitening toothpaste, so unfortunately I am not a candidate. Very disappointing as my husbands teeth are getting a few shades whiter.

Not bad

Whitens good. But the taist is hard to get use to if they could do something about that I would definately buy again

Made my mouth clean and fresh

The ARM & HAMMER™ Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste works well and leaves your breath with long lasting freshness. Even with Charcoal you can't taste it or gives the toothpaste an off taste.

Didn't notice any whitening

I did not care for the taste of this toothpaste. I wish the minty flavour was much stronger to mask the charcoal. In terms of whitening, I didn't notice any positive effects even after using it for a week. It does give a clean and fresh feeling, as with regular toothpaste. I also don't love that its fluoride free.

OK product

It is good for sensitive teeth. Though it feels fresh after using it, I do not notice any whitening effects.

Love this toothpaste

I was so happy with this tooth paste, it was great tasting and made my teeth feel super clean. They are definatly whiter after a week of regular use. Thank you so much for the opportunity to try this toothpaste. Probably not something I would have chosen off the shelf. Was totally surprized. Love the full size sample, well done!

Great toothpaste

This is a great toothpaste to use. I am a tea and coffee drinker and I noticed that it did whiten my teeth after using a couple of days. The flavor was good.

It works!!

This product works!! However, I do think the taste could be improved. I think the baking soda combined with the Stevia makes it a little too sweet and it leaves a little bit of an aftertaste along with the mint. I use it with it's sister product (with fluoride) alternatively to keep my teeth whiter and strong.

A healthy product

It tasted different than other toothpastes, something I haven't quite gotten used to. It did leave my teeth feeling clean, which is great. It also did not bother my gums even though it is a whitening toothpaste, and I've had problems in the past with other brands being too strong. Overall, I am definitely a fan of any product that is healthier for me (less chemicals) and does the job it advertises.