It is OK!

This toothpaste is OK. It is very thick, dense and a little dry. Taste like you are brushing your teeth with baking powder and Charcoal. But you few your teeth clean and brighter after. I have been using for 3 weeks and I haven't felt that whiten my teeth yet. I will keep trying

Love it!

I wasn't sure what to think about this toothpaste as it's grey in colour but the taste is refreshing and I feel like my teeth are getting a good scrubbing as there is a tiny bit of grit to it. I like the taste of it and my breath is fresh after. I would definitely buy this again.

Squeaky Clean

TheARM & HAMMER™ Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste was great! It left my teeth squeaky clean!

Great Product

I have been using this product since I got it as a free sample. It is a good product that works well. It does not leave a bad taste or taste bad, which I was worried about. I find it works well and is more natural then the regular Arm &Hammer toothpaste. I will buy this product and recommend it to others. Great product and is great for cleaning your teeth.

Whitens

This toothpaste truly does whiten your teeth although the baking soda taste is very strong.
I would use it again but maybe not every single day.

The whitest teeth I’ve had in years

Ok so at first I did not like the taste of this tooth paste but after a few tries it was fine. This one has literally transformed my teeth to whiter and brighter! Love it and will def continue using this as my go to toothpaste

Incredible!

Left my mouth feeling super clean after every use, would definitly recommend this product to others!

ARM & HAMMER™ Essentials Whiten + Activated Charco

I am really enjoying this product. I have noticed a huge difference in the color of my teeth, which has been a huge concern due to my years of smoking. I have been using it alternately with the whiten plus strengthen toothpaste. It has really whitened them up, and there has been no sensitivity issue whatso ever. I do notice that I am not a fan of the taste of this one versus the other, but perhaps that is to be expected with the charcoal. I am still really happy with this product and will continue to use it.

Liked it

The flavour was good. Wasn’t messy like some charcoal products can be. I’m not sure how much whitening it really did but the toothpaste was nice.

Not bad

I tried it for a while taste ok, but didn’t see the results I was hoping for, and start getting sensitivities to my teeth, so I had to go back to my old toothpaste,