Tastes Great, Feels Clean

I was able to try the ARM & HAMMER™ Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste in exchange for my honest review #gotitfree.

I really like baking soda in my toothpaste, the more the merrier. I think this one was a little "toned down" in comparison to what I'm used to, but that might actually work better for others that don't normally like the taste. I found it made my teeth feel very clean and smooth even into the next day. I liked the flavour and for some reason am attracted to charcoal products (emo soul + black = happy). The natural ingredients is always a plus, I've no idea what's in regular toothpastes, but I assume it can't be good. I can't speak the whitening effects as I only had a few days to try it and didn't personally notice a difference. Overall I would probably buy this product again.

A decent toothpaste

I received the ARM & HAMMER Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste for free from ChickAdvisor in exchange for my honest review. This toothpaste has the typical baking soda taste as it contains 100% natural baking soda. I am not a big fan of the taste initially but got used to it after a few uses. The toothpaste foams quite well and leaves your mouth with a clean, minty feeling after. In terms of whitening effect, I didn't notice any big changes after using it for a few days (maybe a slight improvement). The paste is greyish in colour and doesn't leave a mess in your sink like some charcoal toothpastes.

I like it!

This toothpaste is very good! I love the taste, gentle smell and how it gives the feeling of freshness and cleanness. I also tried Fresh Mint but this one is my favourite. And the fact that it's natural is so important for me! No SLS, parabens and artificial dyes - only the essentials. I can definitely recommend it.

Arm & Hammer Charcoal toothpaste

I didn’t care for this one as much as the peppermint one. I found that it was very gritty & that I didn’t care for the flavour. It does make your teeth whiter though ! All & all between the two Arm & Hammer toothpaste the peppermint takes the cake over them both !

Real whitening results.

Love this toothpaste. It made of good ingredients no parabens. It also fluroide free. I could see a significant differences after a few days. I look forward to continuing to use this to get the best results possible!

Need to get used to the taste

Got it for free with the Product review club. This toothpaste has a similar texture to regular toothpaste. Although it has charcoal, it is not messy. I didn't notice too much of a difference in whitening in 3 days, but may just need to use it longer. The taste really does take getting used to. You may like the natural flavour, but the taste of baking soda is quite strong. Combined with the fact that this toothpaste has no fluoride (which you may like), it is not something I personally plan to use everyday. I will continue using it occasionally to see if it whitens my teeth.

New favourite toothpaste

I really enjoyed this product, great tasting, fast whitening effects and an extremely clean feeling mouth

Strange texture, but effective toothpaste!

Overall a pretty decent toothpaste. Has that baking soda aftertaste, as expected. The initial texture is similar to that of icing (which is very strange), but quickly melts into a toothpaste texture. Decent toothpaste but not sure if it would be something I would purchase in store.

Whiter teeth and fresh breath

I love ARM & HAMMER's new Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste, I have been searching for a toothpaste with charcoal as it works great to whiten teeth. Well Arm & Hammer has done it. My teeth are whiter than they've been in a long time and my breath feels fresh. I highly recommend everyone try this product. You won't be disappointed.

My new favourite toothpaste!

Arm & Hammer is usually mi go to toothpaste, but I was exited to try this new product! And I cant tell you I'm really pleased with this toothpaste! I've been using it for a couple days and I can already see a difference! I really like that is made with natural ingredients, also it doesn't leave you with a bad taste in your mouth. You actually end up with a fresh and clean feel!