Safe and natural ingridients

Good to have all natural ingridients in your toothpaste, free of preservatives, dyes, parabens, SLS and artificial sweeter. Would definetly Arm and Hammer toothpaste

Great new product!

Having charcole mixed in to this toothpaste is a game changer! It definitely has brightened my teeth, and my whole mouth feels very clean. The taste is a little weird at first. But it gets better the more you use it! Would recommend to anyone who wants a more natural option for toothpaste and whitening

Teeth feel smooth

GREAT all natural toothpaste. My teeth feel so clean and smooth after using. Even though you can taste the baking soda while using it, that fades and you only taste mint once rinsed.
Highly recommend to those looking for a natural option.

Pleasantly Surprised!

Pleasantly surprised at how well this product worked and that it came in a fluoride-free version. I liked the feel of this toothpaste while using it, and after it left my mouth feeling clean and refreshed. My teeth were stained mostly from tea, and I noticed whitening results after the first day. By the third day, my teeth were definitely at least one shade whiter. I'm looking forward to continuing to use this toothpaste.

best brand of toothpaste out here!

I've always loved arm&hammer toothpaste and sworn by it to all my colleagues, so imagine how excited i got when i received these new items to review. I love the fluoride-free concept so i'm comfortable having my children use it as well. really love this one and definetly whitens the best out of every other toothpaste out there! #ArmHammerEssentials thank you!!

I love this toothpaste!

This toothpaste is absolutely amazing! It freshens my breath well, but at the same time it’s not too overpowering. I have tried many different brands of toothpaste. All other brands I’ve tried leave me feeling nauseous, cause me to gag, and I often end up vomiting. This is the first toothpaste that doesn’t make me feel nauseous.

My teeth actually feel different! They feel cleaner, and smoother.

My teeth look a lot better in just a few days. They are shinier, and even sparkle. I’ve been complimented on how shiny my teeth are, and that NEVER happens.

I prefer the Essentials toothpaste without charcoal, mainly because it has fluoride. However, this toothpaste is great too.

Sparkling clean!

I’m not going to lie, I was nervous to try this one. With the grey colour and the charcoal included I was worried I was gonna end up with black teeth... but that’s not the case at all. I end up with sparkling clean teeth that feel totally clean, even in between brushing. I never feel like my teeth are dirty, even 12 hours after brushing and after eating all day.

Bright while smile!

I was skeptical with this toothpaste since it's got charcoal in it, but was pleasantly surprised. Seems to take off tooth stains without all those harmful chemicals of other whitening toothpaste products. Taste isn't the best but you get used to it.

Fantastic toothpaste

This toothpaste really whitens teeth within a few days. I felt the baking soda working as I was brushing. It left my mouth feeling fresh and clean. I loved it

Works so well!

I was surprised how well this works! My teeth are actually whiter after only a few brushings. A pleasant blend of peppermint with a just a hint of sweet , left my mouth and breath fresh. There are no artificial sweeteners or dyes. I thought, the baking soda and the charcoal this was going to taste horrible, but it doesn't.I definitely recommend to anyone!