Great taste, whiter teeth

I recently received this product for free and I have been very happy with the results. I have brighter teeth and fresher breath. I thought it might have a gritty texture but it didnt. I was pleasantly surprised!

Made my mouth clean and fresh

The ARM & HAMMER™ Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste works well and leaves your breath with long lasting freshness. Even with Charcoal you can't taste it or gives the toothpaste an off taste.

Didn't notice any whitening

I did not care for the taste of this toothpaste. I wish the minty flavour was much stronger to mask the charcoal. In terms of whitening, I didn't notice any positive effects even after using it for a week. It does give a clean and fresh feeling, as with regular toothpaste. I also don't love that its fluoride free.

Great toothpaste

I was pleasantly surprised. I was a little concerned the charcoal would taste funny.Even though I got it free to try I would definitely purchase this product. Fresh and clean. #gotitfree

OK product

It is good for sensitive teeth. Though it feels fresh after using it, I do not notice any whitening effects.

A different colour but results are just as great!

I loved the deep cleaning I felt from this toothpaste.

Clean teeth

I love Arm and Hammer toothpastes but this one was awesome. I felt it did a great job cleaning my teeth and taking some coffee stains off. It has a creamy texture and tastes a bit like baking soda but I love it!

Charcoal? Good for your teeth?

We loved ARM & HAMMER™ Essentials Whiten + Activated Charcoal Fluoride-Free Toothpaste
Think baking soda in toothpaste works great and then add charcoal to add to the mix. The whole family liked the way it worked. Worried it would taste bad but it just tasted like toothpaste. Would recommend it to everyone!

Not for us

Both my spouse and I tried this one and although he liked the feeling of his teeth after using it, and that they felt clean longer throughout the day than with others, we both did not like the taste. 

I preferred the mint one I had received and therefore only used this one once. 

We will not be buying this in the future.

Got to try it!

Loved using this toothpaste. It felt like it really got the moth and teeth clean. Even my kids lived it and my little one is so picky when it comes to her toothpaste. Definitely a new favorite in the house